Lotus 8 Esports

When I helped found Lotus 8 Esports, the goal was never just to win trophies; it was to fundamentally change how a gaming organization operates. We saw an industry focused solely on competition, often leading to burnout among young players, and we wanted to build something that prioritized the human behind the screen. To achieve this, we developed a program called PMM (Performance Mindset Mindfulness). By connecting our players with professionals in meditation, psychology, and fitness, we were able to translate healthy habits into competitive advantages. We provided the scientific facts on how sleep and mental clarity would improve their gameplay in their natural environment.

This philosophy of mindfulness heavily influenced the brand identity we built. While the industry standard was aggressive red and black color palettes, we intentionally chose purple and white. In color psychology, these colors symbolize mindfulness, peace, and wisdom, signaling that we were different. This commitment to educating our community and creating a safe, healthy environment for youth opened massive doors for us. It aligned our mission with educational institutions and partners who wanted to support youth development, allowing us to grow a community that was as supportive as it was competitive.