NHL Winnipeg Jets

As the marketing director at Lotus 8 Esports, I was tasked to drive awareness for our partnership activation at the Winnipeg Jets Fan Fest, I spearheaded a digital advertising campaign focused on conversion and community engagement. The strategy involved a comprehensive rollout of promotional assets designed to attract the 4,000+ event guests to our setup. The campaign was a success, generating over 10,000 impressions and establishing a strong brand presence at a major NHL event.